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Product Specialist (Disabled Talents)


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  • 19505
  • Turkey
  • Istanbul
  • Marketing
  • Administrator/ Coordinator
  • Full-time Permanent

Job Purpose and Summary

  • For this position, which has been designated for our disabled workforce, it is required by law that candidates eligible for consideration must possess a disability report documenting at least a 40% disability, as well as registration with İŞKUR (Turkish Employment Agency).
  • Maintaining close contact with the photography and videography community, coordinating on-ground activities as directed by the marketing manager when necessary.
  • Assisting in channel initiatives by offering technical expertise, conducting demonstrations, and providing necessary training, particularly during product launches.
  • Facilitating effective two-way communication between the marketing team and the community to address observed needs and concerns.
  • Cultivating brand awareness and loyalty among photography enthusiasts and professionals by delivering expert product knowledge and addressing technical inquiries.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Product Expertise:

  • Serve as the primary point of contact for in-depth knowledge regarding Canon's photo and video product portfolio, encompassing features, specifications, and competitive advantages.
  • Efficiently manage technical and general inquiries concerning photo and video products from customers, partners, and internal teams.
  • Provide comprehensive customer support for photo and video product usage queries and issues via email, phone, and in-person interactions.

Training and Education:

  • Develop and deliver comprehensive product training sessions for retail channel partners.
  • Establish a training calendar to ensure regular updates on product knowledge.

Marketing Events and Activities:

  • Coordinate with product managers to ensure successful product launches and the implementation of product group strategies.
  • Identify opportunities to cultivate partnerships, sponsorship activities, and events to reach smaller, relevant customer segments.
  • Collaborate with marketing to create and execute engaging product demonstrations and presentations.

Brand Ambassador Engagement:

  • Foster strong relationships with Canon's brand ambassadors and influencers.
  • Evaluate project opportunities in collaboration with marketing.
  • Take the lead in managing and executing influencer marketing campaigns.

Demo Equipment Management:

  • Maintain accurate records of demo product inventory.
  • Fulfill requests from sales and marketing teams by preparing and shipping products as needed.
  • Ensure timely return of demo products.

Internal Equipment Support:

  • Provide technical support and training for internal photo and video needs upon request, including preparing necessary equipment.

University Engagement:

  • Collaborate with HR, Corporate Communications, and ProIG to plan and execute university engagement activities.
  • Develop a participation calendar for consumer channel involvement in coordination with marketing.

Check & Clean Activities:

  • Maintain ongoing communication with technical service, sales, and marketing teams.
  • Plan and oversee check & clean activities to maintain the optimal condition of demo equipment.

What we ask

  • Demonstrated track record in a Photo & Video Product Specialist role or similar position within the consumer electronics or technology sector.
  • Comprehensive understanding of Canon's photo and video product range, encompassing features, specifications, and competitive distinctions.
  • Proven ability to conduct training sessions and deliver presentations tailored to both technical and non-technical audiences.
  • Proficient in Microsoft Office and other pertinent software applications.
  • Willingness and ability to travel as needed.
  • Fluent proficiency in the English language is mandatory.

You will need

  • Excellent communication and interpersonal skills, adept at effectively engaging with diverse audiences.
  • Strong analytical and problem-solving abilities, proficient in gathering information, identifying trends, and devising solutions.
  • Capability to communicate and connect with individuals, topics, and clients across various levels.
  • Proven track record of offering solutions to complex problems.
  • Demonstrated ability to manage multiple projects concurrently, and to meet deadlines even under pressure.

Further Information

  • Hybrid Working – 2 days from the office. We have adopted a hybrid working style for our employees to encourage work-life      balance. 
  • Diversity – We are an organization that delivers on a global scale, striving to create a diverse and empowered workforce that      reflects the communities we serve.         
  • Health & Wellbeing - Partnership with a wellness business partner to support our employees’ wellbeing with the opportunity to      have sessions with private fitness trainers, psychologists, and dietitians.   
  • Assertive leave types – We are based on Kyosei philosophy which is living and working together for the common good. By adhering to this our employees have meaningful leave rights to support the common good and employees' mental health. 

-        First-Year at Canon Leave – Your first year with us? We give you the chance to take a 15-day long break to explore, recharge, and thrive in your new adventure!
-        Social Friday Leave – We provide an early weekend! Embrace the weekend vibes with our Social Friday Leave right because work-hard should always come with play-hard.
-        Birthday Leave – Don’t just celebrate with cake, take the day off too! Enjoy a bonus day of leave to make your birthday extra special!
-        Volunteer Leave – Join us in our Kyosei philosophy and make a difference! You have volunteer leave to live, work, and give back together for the common good.
-        Graduation & Report Card Day Leave – Honoring your kid's milestones is important to us. We give you this Leave to attend graduations and cherish those report card days, making memories that last a lifetime!
-        First Day of School Leave – Take this chance to be there for your little ones as they embark on a school journey!
-        Paid Maternity Leave – We always provide the best conditions for our employees! Enjoy additional paid maternity leave right as we celebrate the newest addition to your family.
-        Paid Paternity Leave – Dads, we did not forget about you! Take the Paid Paternity Leave and bond with your bundle of joy because parenting is a team effort, and we've got your back!
-        Paid Military Service Leave – Stay ready to protect our country while we continue to support you with paid military service leave.

  • Some other Benefits – Canon Awards, Discount on Canon products, Special Day Gifts etc.

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.