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Business Development Manager, Pro Imaging


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  • 19043
  • United Arab Emirates
  • Dubai
  • Marketing
  • Specialist/ Professional
  • Full-time Permanent

Job Purpose and Summary

The Business Development Manager Pro Imaging will be Canon’s representative for CME at the Tier-1 and Tier-2 and End-User level, with technological expertise in the designated area of Pro Imaging (High-end DSLR, Pro-Video, PTZ Camera & Cine Lenses). Tier 1 is defined as Canon’s in-country distribution partners and regional distribution partners. Tier-2 is defined as the reseller of Canon Products who purchases Canon products from Canon’s designated distribution partners and End-User gets defined as Government and/or large corporations in verticals (Oil/Gas, Education, Healthcare, Telecom).

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

  • Act as Canon’s representative at the Tier-1 and Tier-2 and End-User level.
  • Identify Tier-2 channel partners based on Channel and Account mapping and weightage of each channel, contribution to Canon business and potential of the channel (by country). The purpose is to monitor the current coverage by market and make an improvement plan.
  • Establish Tier-2 contacts and business relationships with the right representatives of the Tier-2 partner (Key Account decision makers).
  • Identify, map and determine weightage of end-user vertical segments, contribution to Canon business and potential of the vertical segments.
  • Establish end-user contacts and business relationships with the right representatives of the large companies and Governmental Organizations for major vertical segments by countries (Key Account decision makers).
  • Identify and understand the potential opportunities available at each Pro Video Account to enhance Canon’s business and brand image and market share (Tier-2 and End-user level).
  • Set Marketing activities (training, seminar, PR) budgets per each Account (Tier-2 and End-user) based on their activity calendars if required. Liaise with Canon’s distributors and the Tier-2 partners or End-users to generate a common activity calendar.
  • Plan and implement the above described activities, based on area strategy, product planning and market analysis, to meet Canon Middle East’s growth objectives (by country).
  • Liaise with Product Managers regarding the technical requirements of the customer’s projects; integrate and be able to assist end-user with a solution approach.
  • Liaise with Product Managers to proceed with product launching, implement product strategy, and provide proper feedback to Canon Head office.
  • Maintain, track and report all market related information about Canon and competitors in terms of new products, prices, activities, strategies...
  • Undertake and organize regular Tier-2 and end-user trainings (horizontal and vertical), market assessments and monitor/report on competitor activity.
  • Visit accounts and business partners on a regular basis to provide visible support and assistance where required.
  • Drive account-wise sales information, pipeline management and drive the marketing activities towards enhancing the account-wise sales. Maintain, track and report the sales evaluation.

What we ask

  • Excellent communication skills and diplomatic/negotiation and networking skills.
  • Ability to communicate and relate to subjects, issues and clients at many levels.
  • Excellent market knowledge and willingness to be “closer to market”.
  • Relevant recognized formal qualifications (university level) - Essential.
  • Minimum of 5 years’ experience in a similar international or regional sales role (with a similar company, national distributor or trading company) – Essential.
  • Background and knowledge of market environments – Essential.
  • Fluency in written and spoken English and Arabic.

You will need

  • Drive for Results.
  • Customer Obsession.
  • Business Acumen.
  • Effective Communication.
  • Planning & Organizing Skills.
  • Self-Driven

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.